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The Kukkaikkuna Card Collection

Tuomiokirkonkadun kävelykatu, Tampere

A Lifestyle Block in the Centre of Tampere

Along the pedestrian street part of the street Tuomiokirkonkatu in Tampere there are a few small lifestyle boutiques. These boutique windows must be the most beautiful ones in the city, and you can hear music from boutiques and cafés and enjoy the air at a café terrace on the street. My Country Home has rustic items for home decoration, furniture and French antique; Kukkaikkuna (Flower Window) offers flowers, candles and pots in seasonal colours, and in Duetto you can find brand clothes for both men and women.

This block has become important to me. First I got to know Virpi Kostiainen of My Country Home who took my art cards for sale. Then the Museum of Contemporary Art chose my work
Taina for an electrical cabinet in the same pedestrian street and soon after that Tanja Patala of Kukkaikkuna told me she was dreaming of a card collection tailored her boutique.

Kukkaikkuna, Tampere

Packet Cards from Special Stores

Usually special stores sell cards on which you find the designer's or producer's name on the cover. Instead, Tanja wished to have packet and memorial cards with some character of her own boutique, seasonal colours and the boutique contact information.

Tanja Patala knows flower symbolism and future home decoration trends, so I got some good tips for greetings and memorial cards’ themes. I made some sketches that we used as a basis for the spring and summer picture collection. The final version comprised ten different cards, three once-piece cards and seven two-piece cards. Here are some of them:

                    Watercolour. Size: 18 x 26 cm. Sold.</p>
<p>Alkuperäinen maalaus, josta tehtiin korttipainatus. Vesiväri. Koko: 18 x 26 cm. Myyty.  Watercolour. Size: 18 x 26 cm. Sold.</p>
<p>Alkuperäinen maalaus, josta tehtiin korttipainatus. Vesiväri. Koko: 18 x 26 cm. Myyty.

Watercolour. Size: 26 x 18 cm. Sold.</p>
<p>Alkuperäinen maalaus, josta tehtiin korttipainatus. Vesiväri. Koko: 26 x 18 cm. Myyty. Watercolour. Size: 26 x 18 cm. Sold.</p>
<p>Alkuperäinen maalaus, josta tehtiin korttipainatus. Vesiväri. Koko: 26 x 18 cm. Myyty.

Watercolour. Size: 15 x 15 cm. Sold.</p>
<p>Alkuperäinen maalaus, josta tehtiin korttipainatus. Vesiväri. Koko: 15 x 15 cm. Myyty. Watercolour. Size: 15 x 15 cm. Sold.</p>
<p>Alkuperäinen maalaus, josta tehtiin korttipainatus. Vesiväri. Koko: 15 x 15 cm. Myyty.

The Tailored Cards Collection

For these cards we wanted the best quality colour space, imprint and paper, so we chose offset printing and the printing house Kirjapaino Hermes. That was an investment that paid, as they sell cards with almost every bunch of flowers.

The customers also pay attention to the cards collection. When visiting the boutique, I often hear a customer asking the personnel of Kukkaikkuna who the designer is. "She's a local artist", the florist replies. And I feel like introducing myself! ;)

Taittotiedosto Kirjapaino Hermekselle. Taittotiedosto Kirjapaino Hermekselle.

Taittotiedosto Kirjapaino Hermekselle. Taittotiedosto Kirjapaino Hermekselle.

Pakettikortti nro 6, Koivikko Pakettikortti nro 7, Laventeli

Kukkaikkuna's own card collection was released in April 2011. When we added the designing and printing costs together we found out that, depending on the printing method and amount, for the shopkeeper an own card collection will be more affordable than buying ready-made cards.

Next I'm planning to design books of condolences for associations and funeral parlours. I sketched Autumn Leaves, Birds and Angels in October with frozen fingers. Let's see what they will evolve into when the spring comes.

Hautavihko ja Salotto-kortti

Korttisarja Kukkaikkunalle

Kukkaikkuna